Overcoming the Hate for Selling: Your Ultimate Guide

Debunking the “I Hate Selling” Myth: Transform the Way You Grow Your Business

If you’ve ever said “I hate selling,” you’re not broken—and you’re definitely not alone. 

For so many purpose-driven entrepreneurs, selling feels like the part of business they just want to skip. It can feel pushy, awkward, even misaligned with who you are.

But here’s the truth: Selling doesn’t have to feel like a necessary evil. It can feel good. It can feel natural. And yes, it can even feel sacred.

In this post, we’re breaking down the real reasons why selling feels hard—and how to shift your relationship with it. This isn’t about learning to “tolerate” sales. It’s about reimagining it as a powerful act of connection, service, and self-trust.


The Real Reasons You “Hate” Selling

Let’s get underneath the surface. Because the issue usually isn’t the act of selling—it’s what you’ve been taught to believe about it.

1. Fear of Rejection
You’re not afraid of the sale. You’re afraid of hearing no. And that makes sense—we’ve been conditioned to believe rejection means something about our worth. But in business, rejection is neutral. It’s information. It’s redirection. When you stop personalizing rejection, you reclaim your power.

2. Misaligned Beliefs About Sales 
If you associate selling with manipulation, pressure, or performance—you’ll avoid it at all costs. But what if selling is just offering a solution to someone who needs it? When your service is aligned, selling becomes an extension of your values, not a betrayal of them.

3. The Fear of Being “Too Much” or “Too Selfish”
You’re here to serve, not to beg. And when you sell from that place—from a grounded sense of purpose—your clients feel it. This isn’t about being pushy. It’s about being available for the people who are already looking for exactly what you offer.


Why Human Design Changes the Sales Game

At PHNX, we integrate Human Design into everything—from your business model to your marketing to your sales. Why? Because when you understand how you’re designed to communicate, connect, and lead… everything gets easier.

- Projector? Stop chasing and start waiting for the right invitations. 
- Manifestor? You’re meant to initiate. Listen to the download and make the first move. 
- Generator or MG? Follow what lights you up—and let that energy do the work. 

Selling gets to be aligned with who you are. Not who you think you have to be.


Move Through Sales Blocks with EFT (Tapping)

If your body tenses up every time you think about selling, there’s probably an emotional charge there. That’s where EFT (Emotional Freedom Techniques) comes in.

1. Name what you’re feeling. Anxiety? Pressure? Fear of judgment? Start there. 
2. Tap it out. Use simple phrases like “Even though I feel resistance to selling, I deeply accept where I am.” 
3. Make it a practice. The more you clear the emotional clutter, the more space you create for aligned action.

Selling is Storytelling

Forget the me-first elevator pitch. What people really want is resonance.

- Tell the story of the problem you solve. Pitching feels gross because it is WAY to you-centric. When you learn to pitch in a client centric manner - you will find you suddenly love to share this and people love to listen. If you need help with your pitch, I have a whole FREE 20 minute masterclass training you can hop into right now and master that like a boss!

- Share client stories. Not just results—journeys. Let others see themselves in the transformation. 

Story builds trust. Trust leads to action.


Networking Without Feeling Gross

You don’t need to be the loudest in the room. You just need to show up as yourself.

- Be curious. Ask real questions. Build real connections. 
- Be of service. What can you offer? Who can you connect? Lead with generosity.

When you stop trying to “get clients” and start building relationships, the whole game changes.



Let Selling Feel Like Joy

You don’t need to force it. You don’t need to fake it. You get to feel good while growing your business.

Here’s what that looks like:
- Celebrate the micro-wins. A DM. A yes. A meaningful conversation. 
- Lean into your growth mindset. You weren’t born knowing how to sell. That doesn’t mean you can’t learn. 
- Keep evolving. The more you align your strategy with who you are, the more sales becomes second nature.



Ready to Sell with Confidence and Clarity?

The “I hate selling” story might be familiar—but it doesn’t have to be your truth.

When you shift your energy, your mindset, and your strategy, sales become an act of service, not survival.

Let’s rethink your whole approach.  
Book your free Purpose to Profit Strategy Call and let’s create a sales process that honors your energy, your vision, and your values.

Because when you’re aligned, selling stops feeling like pressure—and starts feeling like power.